If you haven’t heard the latest first world problem fake news: Five Below, the store known for selling things $5 and below, is now selling things that cost more than $5. GASP!
18 years later, they’ve reimagined their initial concept. & While the majority of the store is still priced under $5. While many people will complain that higher prices diminish the effect of the name, what they’ve really done is open a world of possibilities for bargain shoppers.
To announce the expansion, Five Below got a new logo & their website displays this message:
While there has been quite a bit of negative feedback, I personally think it’s completely uncalled for.
Five Below stores are broken into 8 worlds: Style, Room, Play, Create, Party, Candy, New & Now, and (the newest, most controversial one) Ten Below Tech. While the Ten Below Gift Shop isn’t considered a world, it usually has its own section in a store. Each world is a collection of like items for ease of access & within each world you can find brand name items to Five Below’s generic brand. Five Below is already partnered with companies like Disney, Nickelodeon, Cartoon Network, Marvel, TY, Star Wars, Crayola, Lego & Pez, but can only sell certain (usually smaller) items by these brands because of Five Below’s price limitations.
The expansion to include Ten Below Tech & Ten Below Gift Shop leads me to believe further expansion are on the horizon, but let’s take a look at how far they’ve already come.
On the website, their are 586 products listed under Tech Below Tech. The highest price was $5.55. (I have seen higher priced tech items in store, but those may be sourced regionally for stores & only available in certain locations.
As for the Ten Below (Gift Shop), only 7 products are currently listed online. 5 priced at $10 & the other 2 at $6. In this section (online, at least) Five Below compares their price to the competitor’s, claiming serious discounts.
Of all I’ve researched & seen for myself I really don’t understand any of the criticism.
Burger King sells more than burgers & barely anything at Family Dollar is $1, but we, as humans, figured it out.