Below is a list of brands in each category I have defined & whether or not each is cruelty free or vegan. This is just to prove there are sensible & responsible products at every price point. I have comprised this list by cross referencing many articles (major sources are listed at the bottom, while one time resources are linked as used).
| Drugstore Brands | Cruelty Free | Vegan |
| Ardell | ✔ | Vegan Friendly |
| e.l.f. Cosmetics | ✔ | ✔ |
| CoverGirl | X | X |
| NYX Professional Make Up | ✔ | Vegan Friendly |
| Physician’s Formula | ✔ | Vegan Friendly |
| Wet n Wild | ✔ | Vegan Friendly |
| 2B Colours | ✔ | Unsure |
| Drugstore Retail Brand | Cruelty Free | Vegan |
| CVS (Beauty 360) | ✔ | Unsure |
| Walgreens (Studio 35) | ✔ | Unsure |
| Walmart (Equate) | Unsure | Unsure |
| Target (Up & Up) | X | X |
| Rite Aid (Daylogic) | Unsure | Unsure |
| Beauty Retail Brand | Cruelty Free | Vegan |
| Ulta Beauty | ✔ | Vegan Friendly |
| Sephora Collection | X | X |
| MAC | X | X |
| Morphe | ✔ | Vegan Friendly |
| Guru Brands | Cruelty Free | Vegan |
| Jeffree Star Cosmetics | ✔ | ✔ |
| Huda Beauty (H. Kattan) | ✔ | Vegan Friendly |
| Lunar Beauty (MannyMUA) | ✔ | Vegan Friendly |
| Makeup Geek (M. Stell) | ✔ | Vegan Friendly |
| Beauty Bakerie (C. Nicole) | ✔ | Vegan Friendly |
| Em Cosmetics (M. Phan) | ✔ | Vegan Friendly |
| Laura Lee Los Angeles | ✔ | ✔ |
| Celebrity Brands | Cruelty Free | Vegan |
| Fenty (Rhianna) | ✔ | Vegan Friendly |
| FLOWER Beauty (D. Barrymore) | ✔ | Vegan Friendly |
| KKW (K. Kardashian) | ✔ | Unsure |
| Kylie Cosmetics (K. Jenner) | ✔ | Vegan Friendly |
| Kat Von D | ✔ | Vegan Friendly |
| Honest Beauty (J. Alba) | ✔ | Unsure |
| IMAN Cosmetics | ✔ | ✔ (& Halal) |
| Luxe Brands | Cruelty Free | Vegan |
| OFRA | ✔ | ✔ |
| Lime Crime | ✔ | ✔ |
| NARS | NOT ANYMORE | X |
| Anastasia Beverly Hills | ✔ | Vegan Friendly |
| Tarte | ✔ | Vegan Friendly |
| Too Faced | ✔ | Vegan Friendly |
| Urban Decay | ✔ | Vegan Friendly |
| Luxury Brands | Cruelty Free | Vegan |
| Charlotte Tillbury | ✔ | Vegan Friendly |
| Natasha Denona | X | Vegan Friendly |
| La Mer | X | X |
| La Priarie | X | X |
| Guerlain | X | X |
| Hourglass | X | X |
| Tom Ford | X | X (Tho, he is vegan) |
| Designer Brands | Cruelty Free | Vegan |
| Gucci | X | X (Banned Fur/Wool 2018) |
| Christian Louboutin | X | X |
| Dior | X | X |
| Versace | X | X (Banned Fur 2018) |
| Giorgio Armani | X | X |
| Stella McCartney | ✔ | ✔ |
| YSL (Yves Saint Laurent) | X | X |
Cruelty-Free: Contrary to the information that will first appear when googling whether a brand is considered cruelty free, any brands that sells in China is required by Chinese law to test on animals. These companies will claim they’re cruelty free, except where required by law. The brands do not usually conduct that testing, so third-party cosmetics testing facilities will take on this horrendous task. Many brands defend selling in China as a matter of them “needing” to serve their diverse, international customers bases. However, most ethical consumers are boycotting all brands that are willing to sacrifice cruelty-free certification for more revenue.
Unsure: I was unable to find concrete information or found contradictory information regarding this category. I will update as I’m properly informed.
Vegan Friendly: Brands that utilize animal derived products (like beeswax, or carmine) in SOME, but not all, of their products & are VERY transparent about which formulas are fully vegan. A brand cannot be certified as vegan unless every formula from every product contains absolutely no animal-derived products.
*NO NAME/COUNTERFEIT BRANDS CANNOT BE TRUSTED WHATSOEVER IN TERMS OF FORMULA & PRODUCTION CLAIMS — THO THEY WILL MAKE MANY.*
If I didn’t find information straight from the brand’s website or a published interview/statement from an official brand representative, I primarily used the resources listed below. If those resources were unable to provide specific information on a brand, I linked the one-time resource as it’s used.
Ethical Elephant, cruelty free + vegan lifestyle blog
Cruelty Free Kitty, the leading cruelty-free resource
Logical Harmony, a blog by Tanisha Combs
Vegan Beauty Review, allegedly the internet’s first vegan beauty blog
EWG’s Skin Deep Cosmetics Database, offers factual information on brands.
CosmeticInfo.org, offers factual information on ingredients, formulas & brands.
